Cizzle Brands Corporation and Van Houtte Coffee Services Announce Entry into an Agreement for Distribution of Cizzle Brands’ Products Across Canada

Cizzle Brands Corporation (Cboe Canada: CZZL) (the ‘ Company ‘ or ‘ Cizzle Brands ‘) and Van Houtte Coffee Services (‘ VHCS ‘), a subsidiary of Keurig Canada Inc., doing business as Keurig Dr Pepper Canada, are pleased to announce that they have entered into a distribution agreement (the ‘ Agreement ‘) pursuant to which VHCS will distribute Cizzle Brands’ product lineup across Canada. As part of its agreement, VHCS will also be taking over distributorship for many of the Cizzle Brands’ existing accounts in various categories including sporting goods retailers and stadiums.

‘This partnership enables us to provide additional high-quality offerings that align with the growing needs of organizations across the country. We look forward to working together to continue expanding our product range and supporting Cizzle Brands’ growth,’ said Jon Theisen, General Manager of Van Houtte Coffee Services.

Cizzle Brands is at the forefront of athlete-inspired sports nutrition, renowned for developing functional products like CWENCH Hydration that cater to active, health-conscious consumers.

Cizzle Brands Founder, Chairman, and Chief Executive Officer John Celenza commented, ‘Partnering with Van Houtte Coffee Services marks a significant milestone for Cizzle Brands as we continue to grow and expand our presence. With VHCS’s vast distribution network and deep market penetration across Canada, we are excited to introduce our products to a broader audience, further strengthening our brand and driving long-term success.’

About Cizzle Brands Corporation

Cizzle Brands Corporation is elevating the game in health and wellness. Through extensive collaboration and testing with leading athletes and trainers across several elite sports, Cizzle Brands has launched two leading product lines in the sports nutrition category: (i) CWENCH Hydration, a better-for-you sports drink that is now carried in over 1,200 stores in Canada, the United States, and Europe; and (ii) Spoken Nutrition, a premium brand of athlete-grade nutraceuticals that carry the prestigious NSF Certified for Sport ® qualification. All Cizzle Brands products are designed to help people achieve their best in both competitive sports and in living a healthy, vibrant, active lifestyle.

For more information about Cizzle Brands, please visit: https://www.cizzlebrands.com/

For more information about CWENCH, please visit: https://www.cwenchhydration.com

About Van Houtte Coffee Services

Van Houtte Coffee Services Inc. is the leading provider of coffee services in Canada for the commercial clientele. They offer beverage programs adapted to every industry sector, with maintenance services and hassle-free delivery, combined with a wide range of coffee, tea, and other beverages of superior quality offered in a variety of formats and with reliable, high-performance multifunction brewing systems, including Keurig ® one cup at a time coffee-makers and bean-to-cup systems. Their mission is to offer local, regional and national enterprises, as well as foodservice providers, diversified solutions that meet their needs. Their national coverage and local roots allow them to serve hotels, universities and colleges, healthcare institutions, restaurants, service stations, and convenience stores with all the advantages of a large company and the personalized service of a small provider.

With 30 service branches strategically located across the country, they serve over a million cups of coffee a day through their 30,000 corporate clients. Van Houtte Coffee Services are a subsidiary of Keurig Canada Inc., doing business under the name Keurig Dr Pepper Canada, whose head office and roasting plant are located in Montréal.

On behalf of the Board of Directors of the Company,

Cizzle Brands Corporation

‘John Celenza’

John Celenza – Founder, Chairman, and Chief Executive Officer

CAUTIONARY NOTE REGARDING FORWARD-LOOKING INFORMATION

This news release contains ‘forward-looking information’ which may include, but is not limited to, information with respect to the activities, events or developments that the Company expects or anticipates will or may occur in the future, such as, but not limited to: new products of the Company and potential sales and distribution opportunities. Such forward-looking information is often, but not always, identified by the use of words and phrases such as ‘plans’, ‘expects’, ‘is expected’, ‘budget’, ‘scheduled’, ‘estimates’, ‘forecasts’, ‘intends’, ‘anticipates’, or ‘believes’ or variations (including negative variations) of such words and phrases, or state that certain actions, events or results ‘may’, ‘could’, ‘would’, ‘might’ or ‘will’ be taken, occur or be achieved. Various assumptions or factors are typically applied in drawing conclusions or making the forecasts or projections set out in forward-looking information. Those assumptions and factors are based on information currently available to the Company.

Forward looking information involves known and unknown risks, uncertainties and other risk factors which may cause the actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking information. Such risks include risks related to increased competition and current global financial conditions, access and supply risks, reliance on key personnel, operational risks, regulatory risks, financing, capitalization and liquidity risks. Although the Company has attempted to identify important factors that could cause actual results to differ materially from those contained in forward-looking information, there may be other factors that cause results not to be as anticipated, estimated or intended. There can be no assurance that such information will prove to be accurate, as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on forward-looking information. The Company undertakes no obligation, except as otherwise required by law, to update these forward-looking statements if management’s beliefs, estimates or opinions, or other factors change.

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Setti Coscarella
Head of Corporate Development
investors@cizzlebrands.com
1-844-588-2088